





Placing Elite Talent for
UHNW Clients.
London · GCC · International. Discretion Without Exception.
We specialise exclusively in ultra‑high‑net‑worth, high‑profile, royal & celebrity households & family offices
Excellence, Shaped by Experience
The Art of Private Service, Perfected.
Assel Maison Private Office was conceived from within the world it serves. Our founder has lived and worked at the heart of ultra high net worth households and private offices, gaining an insider's understanding that no conventional recruiter can emulate.
Beyond Placement
With this foundation, Assel Maison transcends traditional placement. We bring a rare perspective shaped by firsthand insight, refined intuition, and unwavering discretion. We understand the rhythm of private life at the highest level: its expectations, its subtleties, and the quiet precision it demands.
The Assel Maison Approach
Every appointment goes beyond credentials. We interpret the unspoken aspects of each brief, including its culture, cadence, and character. We align each client's vision with individuals of exceptional calibre, grace, and loyalty. The result is not a mere placement, but a seamless integration into a world defined by trust and excellence.
At Assel Maison, we embody the same philosophy: authentic, discreet, and exquisitely attuned to those we serve.
Discretion is our foundation.
Trust is our promise.
Excellence is our standard.
Assel /ˈæsəl/ (Arabic) means honey, the finest, purest expression of nature's craft.
|Maison /meɪˈzɒ̃/ (French) means a distinguished house, an established private residence or family of repute.
"Discretion is not a service we offer. It is the foundation upon which every appointment is made."
Assel Maison





We understand the cultural values, household traditions, and exacting standards of distinguished Gulf and Middle Eastern families. For GCC households, we source staff who bring cultural fluency, discretion, and the highest level of personal service.
"Every placement is a promise of exceptional service."
Our Expertise
Areas of Experience
Placing private household professionals across complete teams or as individual appointments. We deliver specialist recruitment and tailored searches matched precisely to your requirements.

"Every placement is a promise of exceptional service."
Methodology
The Placement Process
Consultation
An exacting discussion to map the unique parameters of your requirements, including lifestyle, household, culture, and non-negotiables.
Sourcing
Targeted outreach through our unadvertised global network, identifying candidates who would never respond to a public advertisement.
Vetting & Interviews
Multi-stage behavioural interviews, signed NDAs, professional reference verification, and rigorous personal conduct assessment.
In-Depth DBS Checks
Appropriate DBS checks are carried out where required, alongside multi-stage behavioural interviews, signed NDAs, professional reference verification, and personal conduct assessment.
Placement
Seamless integration of the selected professional into your private environment, with full documentation and onboarding support.
Aftercare
Ongoing advisory throughout the placement to ensure enduring excellence, loyalty, and harmony within your household.

Client Voices
What Our Clients Say
Assel Maison Private Office operates with a level of discretion and precision that is entirely unmatched. They understand the nuances of a private office perfectly.
The calibre of candidates presented was exceptional. A truly frictionless experience from inception to successful placement.
Finding a Principal PA of such calibre through any other avenue would have taken months. Assel Maison presented three exceptional candidates within days.
We engaged Assel Maison for a sensitive senior household appointment. Their understanding of how our household operates and what we required was immediate and profound.
The discretion and professionalism from the very first call set them apart entirely. Our household has never run more smoothly.
We have worked with many agencies over the years. None have come close to the level of insight and personal attention that Assel Maison brings to every placement.
Assel Maison understood our household's specific cultural requirements without being asked. The placement was seamless, and the candidate has exceeded every expectation we held.
As a family office operating across multiple regions, we needed a partner who could think globally while understanding the nuances of our private household. Assel Maison delivered precisely that.
The entire engagement was handled with exceptional professionalism and the utmost discretion. We would not hesitate to engage Assel Maison Private Office again.
Assel Maison brought an exceptional understanding of our family's expectations and values. The household manager they placed has transformed how our home is run. Quite simply outstanding.
Inquiries
Begin a Confidential Conversation.
Whether you are a principal seeking exceptional private household professionals, a family office representative, or an experienced candidate, we welcome discreet contact.
For Employers
Tell us about the role, household, or estate. We will begin sourcing immediately.
Submit a Client BriefFor Candidates
Share your background and the calibre of household you are seeking. All submissions are treated with full confidentiality.
Response Time
You will hear from us personally within one business day.



















