Coastal mansion at golden hourNeoclassical palace with formal gardensLuxury Gulf private residence at duskModern mega-mansion with infinity poolGeorgian manor at dawnGlass villa overlooking city skyline
Private Staffing Office

Placing Elite Talent for UHNW Clients.

London · GCC · International. Discretion Without Exception.

We specialise exclusively in ultra‑high‑net‑worth, high‑profile, royal & celebrity households & family offices

Excellence, Shaped by Experience

The Art of Private Service, Perfected.

Assel Maison Private Office was conceived from within the world it serves. Our founder has lived and worked at the heart of ultra high net worth households and private offices, gaining an insider's understanding that no conventional recruiter can emulate.

Beyond Placement

With this foundation, Assel Maison transcends traditional placement. We bring a rare perspective shaped by firsthand insight, refined intuition, and unwavering discretion. We understand the rhythm of private life at the highest level: its expectations, its subtleties, and the quiet precision it demands.

The Assel Maison Approach

Every appointment goes beyond credentials. We interpret the unspoken aspects of each brief, including its culture, cadence, and character. We align each client's vision with individuals of exceptional calibre, grace, and loyalty. The result is not a mere placement, but a seamless integration into a world defined by trust and excellence.

At Assel Maison, we embody the same philosophy: authentic, discreet, and exquisitely attuned to those we serve.

Discretion is our foundation.
Trust is our promise.
Excellence is our standard.

Assel /ˈæsəl/ (Arabic) means honey, the finest, purest expression of nature's craft.

Maison /meɪˈzɒ̃/ (French) means a distinguished house, an established private residence or family of repute.

Global Reach

Placing exceptional talent across the world's most distinguished private households.

12+
Countries
100%
Discretion
24/7
Availability
LondonSaudi ArabiaAbu DhabiGenevaMumbaiDohaMonacoFranceJordanEgyptCanadaRussia& beyond

"Discretion is not a service we offer. It is the foundation upon which every appointment is made."

Assel Maison

Dubai, UAEAbu Dhabi, UAERiyadh, Saudi ArabiaDoha, QatarAmman, Jordan

We understand the cultural values, household traditions, and exacting standards of distinguished Gulf and Middle Eastern families. For GCC households, we source staff who bring cultural fluency, discretion, and the highest level of personal service.

"Every placement is a promise of exceptional service."

Cultural Sensitivity
Arabic-Speaking Candidates
GCC Household Experience
International Placements
Multi-Residence Management

Our Expertise

Areas of Experience

Placing private household professionals across complete teams or as individual appointments. We deliver specialist recruitment and tailored searches matched precisely to your requirements.

Private estate grounds

"Every placement is a promise of exceptional service."

Methodology

The Placement Process

01

Consultation

An exacting discussion to map the unique parameters of your requirements, including lifestyle, household, culture, and non-negotiables.

02

Sourcing

Targeted outreach through our unadvertised global network, identifying candidates who would never respond to a public advertisement.

03

Vetting & Interviews

Multi-stage behavioural interviews, signed NDAs, professional reference verification, and rigorous personal conduct assessment.

04

In-Depth DBS Checks

Appropriate DBS checks are carried out where required, alongside multi-stage behavioural interviews, signed NDAs, professional reference verification, and personal conduct assessment.

05

Placement

Seamless integration of the selected professional into your private environment, with full documentation and onboarding support.

06

Aftercare

Ongoing advisory throughout the placement to ensure enduring excellence, loyalty, and harmony within your household.

Private luxury estate

Client Voices

What Our Clients Say

"

Assel Maison Private Office operates with a level of discretion and precision that is entirely unmatched. They understand the nuances of a private office perfectly.

Principal Family Office, Monaco
"

The calibre of candidates presented was exceptional. A truly frictionless experience from inception to successful placement.

Private Client, Mayfair
"

Finding a Principal PA of such calibre through any other avenue would have taken months. Assel Maison presented three exceptional candidates within days.

Private Family Office, Dubai
"

We engaged Assel Maison for a sensitive senior household appointment. Their understanding of how our household operates and what we required was immediate and profound.

Estate Principal, Surrey
"

The discretion and professionalism from the very first call set them apart entirely. Our household has never run more smoothly.

Principal Residence, Geneva
"

We have worked with many agencies over the years. None have come close to the level of insight and personal attention that Assel Maison brings to every placement.

Family Office, London
"

Assel Maison understood our household's specific cultural requirements without being asked. The placement was seamless, and the candidate has exceeded every expectation we held.

Principal Residence, Abu Dhabi
"

As a family office operating across multiple regions, we needed a partner who could think globally while understanding the nuances of our private household. Assel Maison delivered precisely that.

UHNW Family Office, Riyadh
"

The entire engagement was handled with exceptional professionalism and the utmost discretion. We would not hesitate to engage Assel Maison Private Office again.

Private Principal, Doha
"

Assel Maison brought an exceptional understanding of our family's expectations and values. The household manager they placed has transformed how our home is run. Quite simply outstanding.

Principal Family, Mumbai

Inquiries

Begin a Confidential Conversation.

Whether you are a principal seeking exceptional private household professionals, a family office representative, or an experienced candidate, we welcome discreet contact.

For Employers

Tell us about the role, household, or estate. We will begin sourcing immediately.

Submit a Client Brief

For Candidates

Share your background and the calibre of household you are seeking. All submissions are treated with full confidentiality.

Response Time

You will hear from us personally within one business day.

All communications are treated with absolute discretion.